Global CPG Brand Uses Mobile Games to Drive Attention Metrics
Mini-games created multi-touch experiences that increased engagement, time with brand, favorability and purchase intent.
+183%
Impressions
+119%
Uniques
11x
Completed surveys
Company overview
American brand of odor eliminators manufactured by global CPG. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
Challenge
Shifting digital landscapes and evolving consumer privacy norms, notably the U.S. transitioning from "opt-out" to "opt-in," necessitated the brand explore additional channels to safeguard their considerable programmatic investments and retain control over frequency and targeting capabilities.
Solution
Create branded mini-games with multi-touch brand placements and design pre- and post-engagement surveys to measure effectiveness. Implement branded quests in Monetizr’s deep catalog of 500+ mobile games aiming to connect with and captivate consumers, endorse products, and encourage players to share their email information.
Through gaming replace tracking methods and safeguard the brand’s automate ad spend, manage ad frequency, and refine target settings.
Geos
🇺🇸 U.S. (Excluding CT, NV, IA, WI, IN)
Results
✅ 17.7-27.2 sec attention per user
✅ +183% impressions
✅ +119% uniques
✅ 11x completed surveys
✅ 45% lower CPM
✅ +30% longer engagement time when compared to traditional videos
✅ +3.42% brand recall using branded mini-games
* To ensure brand confidentiality, we have used a neutral placeholder for the household odor remover brand name in this case study.
The campaign in motion
1.
Brand appears in the main menu
2.
Branded missions
3.
Branded mini-game
4.
Reward claimed
5.
Post-engagement survey (3 questions)
Summary
Multi-touch placements in mobile games resulted in significantly higher engagement time per user (compared to social media or gaming industry benchmarks), and resulted in increased brand recall, favorability and purchase intent.
Multi-touch placements offer industry leading benchmarks at an efficient CPM price.
✅ The campaign overachieved against all metric benchmarks.
"Branded mini-games have proven to significantly boost engagement metrics, with attention times surpassing industry benchmarks. Multi-touch placements not only elevate brand recall and favorability but also drive tangible increases in purchase intent, underscoring the effectiveness of gamified advertising."
Martins Bratuskins
Monetizr Co-founder & COO
Want to learn more? Check out some of our most exciting success stories to date. From mobile mini-games, to multi-touch brand placements and customized rewards, discover how some of the world's biggest brands are leveraging Monetizr's in-game ad experience platform to drive success.
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